After nearly two years on standing firm on PS3's price, Sony dropped the console price to $249, and it's been having an immediate impact. GameStop has already noted a 'significant' increase in PS3 sales, while big box retailer Target confirmed an 'immediate lift' in sales and recommended PS3 as a 'great option' for its customers. Not only that, but leading e-tailer Amazon saw PS3 sales explode by 400% in the days after the price cut. All told, in the months ahead, analysts are expecting Sony to see as much as a 30% sales bump for PS3 this holiday season."